Alex Watts Marketing and Brand Consultant
Building brands through stories, partnerships and experiences
Experienced marketing, PR and brand consultant,
delivering fast-paced creative story telling
What I do
Shaping brand positioning in the right way, to connect with the right audiences.
From early-stage thinking and brand development through to press, partnerships, events and content ideas, I shape these into campaigns that feel cohesive, considered and built around how people truly engage.
Working with high profile or independent brands, the focus is always on engaging both new and existing audiences, whilst driving real, tangible results for you.
Services
From brand guidelines, strategy, marketing, PR, events and digital, I work across short and long-term campaigns
in-house and agency side, giving brands the flexibility and creativity their products and services deserve.
Marketing
Marketing strategy, campaign planning and audience engagement. From partnerships and collaborations to content, communications and customer journeys, I help brands connect the dots and grow with purpose.
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Public Relations
Strategic PR, media relations and press office support. Whether it's securing coverage, managing journalist relationships, building stories or identifying new opportunities, I help brands stay visible and relevant.
Brand
Brand positioning, messaging and storytelling. We define what makes your business different and create a clear, consistent narrative that resonates with the right audience.
Events
From launches and industry events to brand activations and partnerships, I help create experiences that strengthen relationships, generate conversation and support wider business goals.
Work
A selection of brands I've supported across PR, marketing, brand development, partnerships and events:
Vinalba
Helping strengthen Vinalba's presence in the UK market, I worked across brand development, retail marketing and customer engagement. From strategic partnerships and events to photography, customer communications and sales materials, my focus was on creating a more visible, compelling and commercially successful brand.
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Canned Wine Group
Supporting the growth of one of the UK's most ambitious canned wine businesses, I led day-to-day PR activity while identifying opportunities to elevate the brand beyond traditional media coverage. Alongside press office management, I developed events, partnerships and thought-leadership initiatives for London Wine Fair designed to build credibility and spark conversation across the industry.
Ramsbury Distillery
Working at the intersection of brand, content and digital, I led the development of a new website and creative assets that better reflected Ramsbury's unique story. Collaborating with agencies and stakeholders throughout, the project focused on bringing greater consistency and clarity to the brand experience.
James Martin Wines
Supporting the launch and growth of the James Martin Wines brand, I helped translate a well-known personality into a compelling consumer proposition. Through e-commerce development, events, brand assets and PR activity, I worked to build awareness, engagement and direct-to-consumer sales.
Menestrello
Tasked with strengthening Menestrello's presence in the UK market, I oversaw the development of a refreshed brand identity across digital and retail channels. From a new website and brand guidelines to photography, video and communications, the project focused on creating a more cohesive and engaging brand experience.
Mikul Kalyan - Brand Ambassador, Ramsbury Brewing and Distilling
Alex was not only professional but went out of her way to make sure tasks were completed to the highest of standards. From organising shoot days to managing social media Alex went above and beyond to deliver results even if it meant doing work outside her remit. Alex also worked outside her contracted hours to make sure deadlines were met.
Alex was a pleasure to work and I hope that in the future we get to work again as she was a joy to know professionally and personally. If you need a marketing and PR expert I cannot recommend Alex enough.
About Me
I’ve spent the last 12 years working across PR, marketing and brand development within the drinks, hospitality and creative sectors, so I know how to take something that is in its evolution stage and build it into something people recognise, talk about and come back to, whether that’s through press, partnerships, events or digital.
I’ve worked with a mix of established and growing brands across both the trade and consumer spaces, and have an integrated understanding of how to shape an idea so it makes sense commercially, not just as an idea. I know how to grow a brand and turn it into something people start to not just hear about, but seek out.
Whether it’s marketing strategies, brand rebuilding, creative direction and development, digital or events, I can help translate your brand into recognisable, valued results.
A Few Brands I've Worked With
